Skills | Mirza Faizan Iqbal

Search Engine Optimization

On-Page: 📄 Enhance page elements to target relevant keywords and boost SEO.

🔍 On-Page Optimization

Keyword Research: 🔑 Discover profitable keywords for targeting and content planning.

🔑 Keyword Research & Mapping

Local SEO: 📍 Boost visibility in local searches, maps, and directories.

📍 Local SEO

Technical SEO Audits: 🧰 Identify and fix site issues affecting search engine visibility.

⚙️ Technical SEO Audits

SEO Strategy: 📊 Develop tailored SEO plans aligned with business growth goals.

📊 SEO Strategy Development

Image & Video SEO: 🖼️ Optimize media to appear in visual and video search results.

🖼️ Image & Video SEO

Schema Markup: 🏷️ Implement structured data for rich search results and snippets.

🏷️ Schema Markup Implement

Competitor Analysis: 🕵️ Analyze rivals to find SEO gaps and outperform them.

🕵️ Competitor SEO Analysis

SEO Reporting: 📈 Track keyword performance and site metrics with clear reports.

📈 SEO Reporting & Analytics

Link Building

White-Hat Links: ✅ Earn natural, ethical backlinks through valuable content.

🤝 White-Hat Link Building

Resource Page Outreach: 🗂️ Get featured on curated link/resource pages.

📝 Resource Page Outreach

Local Citations: 📞 Submit NAP info to directories for local link equity.

📞 Local Business Citations

Broken Link Building: 🧱 Replace broken links with relevant resources.

🔗 Broken Link Building

Niche Edits: ✂️ Insert backlinks in existing content on authoritative sites.

✂️ Niche Edits / Link Insertions

EDU/GOV Links: 🎓 Secure backlinks from educational or government websites.

🎓 EDU/GOV Link Acquisition

Skyscraper Technique: 🏢 Create superior content to earn backlinks from others.

🏢 Skyscraper Technique

HARO Links: 📰 Gain links by providing expert insights to journalists.

📨 HARO Link Building

Anchor Text: 🖋️ Optimize anchor text for relevance and diversity.

🖋️ Anchor Text Optimization

Guest Posting

Blog Outreach: 📩 Contact niche blogs for guest posting opportunities.

📩 Niche-Relevant Blog Outreach

Post Writing: 📝 Write SEO-friendly posts tailored to publisher guidelines.

📝 Post Writing & Optimization

Editorial Rules: 📋 Follow each site’s unique content requirements.

📋 Editorial Guidelines Management

Content Pitching: 💡 Pitch engaging and relevant post ideas to editors.

💡 Content Pitching

Strategy Planning: 🎯 Build a calendar and process for guest posting success.

🎯 Guest Post Strategy Planning

Monthly Campaigns: 📅 Manage consistent outreach and guest post delivery.

📅 Monthly Guest Posting Campaigns

High DA Sites: 🌐 Target domains with strong authority and relevance.

🌐 High DA Site Acquisition

Link Placement: 🔎 Ensure links are placed naturally within guest content.

🔎 Link Placement Analysis

Follow-up Emails: 🔄 Nurture relationships with publishers post-submission.

🔄 Follow-up & Relationship Building

Web Designing & Development

Frontend Dev: 🧑‍💻 Code responsive layouts using HTML, CSS, and JS.

💻 Frontend Development (HTML, CSS, JavaScript)

E-commerce Dev: 🛒 Build online stores with payment and inventory tools.

🌐 E-commerce Website Development

Maintenance: 🔧 Update plugins, themes, and backups regularly.

🔧 Website Maintenance & Updates

Backend Dev: ⚙️ Power websites with databases and server logic.

⚙️ Backend Development (PHP, Node.js, Python)

Speed Optimization: 🚀 Improve loading times and performance scores.

🚀 Website Performance Optimization

Mobile Design: 📱 Ensure full mobile usability and interaction.

📱 Responsive & Mobile Design

CMS Integration: 🛠️ Build and customize sites using WordPress/Shopify.

🛠️ CMS Integration (WordPress, Shopify, Joomla)

Security: 🔒 Implement best practices to secure websites and data.

🔒 Website Security Best Practices

UI/UX Design: 🎨 Design interfaces that are clean, engaging, and usable.

🎨 UI/UX Design

YouTube & Video SEO

Channel Setup: 🛠️ Improve channel branding, layout, and settings.

🎥 Channel Optimization

Thumbnails & Design: 🎨 Design click-worthy custom video thumbnails.

🎨 Thumbnails & Branding Strategy

Viewer Retention: 👀 Improve watch time with engaging video structure.

👀 Audience Retention Techniques

Video Metadata: 🏷️ Optimize titles, tags, and descriptions for SEO.

🏷️ Video Title & Description SEO

Subtitles & Captions: 📝 Add transcriptions for accessibility and SEO.

📝 Video Transcriptions & Subtitles

Video Promotion: 🚀 Share and distribute videos across platforms.

🚀 Video Promotion Strategy

Hashtag Research: 🔍 Find relevant hashtags to boost video discovery.

🏷️ Tag & Hashtag Research

YouTube Analytics: 📊 Track performance metrics and improve strategies.

📊 YouTube Analytics Interpretation

End Screens: ⏭️ Use end screens/cards to boost engagement and views.

🔚 End Screens & Card Optimization

Content Creation & Marketing

Blog Writing: ✍️ Write informative, engaging, and keyword-rich blog posts.

✍️ Blog Writing & Optimization

Infographics: 📊 Design data-rich visuals for content and link outreach.

📊 Infographic Content Creation

Topic Clusters: 🧩 Build structured content around core and related topics.

🧩 Topic Clustering & Pillar Pages

Long-Form SEO: 📖 Create comprehensive content that ranks and converts.

📚 Long-Form SEO Content

Content Repurposing: 🔄 Convert old content into new formats and channels.

🔄 Content Repurposing

Email Content: 📧 Write email newsletters to nurture and convert leads.

📧 Email Newsletter Content

Copywriting: 🛍️ Write compelling copy that drives sales and engagement.

🛍️ Copywriting for Conversions

Content Calendar: 📅 Plan and organize topics, publishing, and promotion.

📅 Content Management

Brand Storytelling: 📘 Craft narratives that connect with target audiences.

📖 Storytelling for Branding

Modern Digital Marketing Skills

Social Media: 📱 Create and manage campaigns across social platforms.

📱 Social Media Marketing (SMM)

Paid Ads (PPC): 💰 Run targeted Google, Facebook, and Instagram ads.

💰 Paid Ads Management (PPC, Meta, Google)

Automation Tools: 🤖 Use tools like Zapier or HubSpot to save time.

🤖 Marketing Automation Tools

A/B Testing: 🧪 Test content or layout variations to improve performance.

🧪 A/B Testing & CRO

Conversion Tracking: 📈 Set up tools to track goals and user behavior.

📈 Analytics & Conversion Tracking

Funnels: 🎯 Design customer journeys from lead to conversion.

🎯 Funnel Design & Execution

Influencer Outreach: 🌟 Collaborate with influencers for brand growth.

🌟 Influencer Marketing

Behavioral Marketing: 🧠 Personalize marketing based on user behavior.

🧠 Behavioral Marketing Techniques

Retargeting: 🔁 Bring back website visitors using retargeted ads.

🔄 Retargeting Strategies

Brand & Outreach Strategy

Brand Identity: 🖌️ Define visual, messaging, and tone guidelines.

🏷️ Brand Identity Development

PR & Press: 📰 Write press releases and build media relationships.

📰 Press Release Strategy

PR Campaigns: 📢 Launch public campaigns with measurable impact.

📢 PR Campaign Execution

Outreach Templates: 📤 Create email templates that boost response rates.

📨 Outreach Email Templates

Reputation: 🌟 Monitor and improve online brand reputation.

🌟 Reputation Management

Podcast Outreach: 🎙️ Pitch yourself or your brand to relevant shows.

🎙️ Podcast Guest Outreach

Influencer Outreach: 🤝 Connect with creators for brand exposure.

🤝 Influencer & Blogger Outreach

Co-Marketing: 📣 Partner with other brands for shared promotions.

🤝 Co-marketing Opportunities

Partnerships: 🔗 Build strategic relationships for growth and branding.

🔗 Strategic Partnerships

UX + SEO (User Experience + SEO)

Mobile Optimization: 📲 Ensure responsive design for all screen sizes.

📱 Mobile-First Optimization

CTAs: 🎯 Optimize calls-to-action for higher conversion rates.

🎯 CTA & Conversion Focus

Readability: 📄 Format content for clarity, flow, and engagement.

📄 Readability & Structure Improvements

Page Speed: ⚡ Improve load time for better UX and SEO scores.

⚡ Page Speed Enhancements

User Flow: 🗺️ Design navigation that matches user intent.

🗺️ User Flow Mapping

Core Web Vitals: ✅ Improve metrics like CLS, LCP, and FID.

✅ Core Web Vitals Optimization

Internal Links: 🔗 Guide users and search engines with smart linking.

🔗 Internal Linking for UX

Bounce Rate: 🔄 Reduce exits with better layout and engagement.

🔄 Bounce Rate Reduction

Site Navigation: 🧭 Improve menus and site structure for ease of use.

🏗️ Navigation & Site Architecture

Tools & Platform Proficiency

GA & GSC: 📊 Track site performance and monitor search presence.

📊 Google Analytics & Search Console

Surfer SEO: 📈 Optimize content with real-time SEO guidelines.

📈 Surfer SEO / Clearscope

TubeBuddy/VidIQ: ▶️ Manage video SEO and channel optimization.

▶️ TubeBuddy / VidIQ (YouTube SEO Tools)

Ahrefs/SEMrush: 🔎 Audit websites, track keywords, and analyze links.

🔎 Ahrefs / SEMrush / Moz

WordPress: 📝 Build and manage content using popular CMS platforms.

📝 WordPress & CMS Platforms

Trello/Asana: 📋 Organize tasks, sprints, and collaboration workflows.

📋 Trello / Asana / Notion (Project Management)

Screaming Frog: 🕷️ Crawl websites for SEO audits and technical fixes.

🕷️ Screaming Frog SEO Spider

Canva/Adobe: 🎨 Create branded designs and visuals with ease.

🎨 Canva / Adobe Express

Mailchimp/ConvertKit: 📧 Design, automate, and send email campaigns.

📧 Email Tools (Mailchimp, ConvertKit, etc.)